The NBA’s Christmas Day games saw a significant increase in viewership, with an average of 5.335 million viewers tuning in for the five games. This marked the most-watched Christmas slate of NBA games since 2019, according to Nielsen. Viewership was up 87% over last Christmas’ games, with some time slots experiencing massive increases in numbers compared to the previous year.
One of the standout games was the matchup between the Los Angeles Lakers and the Golden State Warriors, featuring LeBron James and Stephen Curry. This game averaged 7.9 million viewers and peaked at just under 8.5 million viewers towards the finish, up 511% from the same Christmas timeslot a year ago. The San Antonio-New York game, which marked Victor Wembanyama’s Christmas debut for the Spurs, was also a highlight, averaging just under 5 million viewers and up 101% over last year.
The late game between Phoenix and Denver set a Christmas record for that timeslot, averaging just under 3.9 million viewers. Philadelphia’s win over Boston and the Dallas-Minnesota game also saw increases in viewership compared to the previous year. Overall, NBA viewership on ESPN’s platforms is up 5% through this point of last season, indicating a positive trend for the league.
In conclusion, the NBA’s Christmas Day games were a success in terms of viewership, with significant increases in numbers compared to the previous year. The matchups, including the Lakers-Warriors game and the San Antonio-New York game, drew in large audiences and contributed to the overall success of the event. The league is seeing positive growth in viewership on ESPN’s platforms, indicating continued interest in NBA games among fans.
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from Patriot Maids https://patriotmaids.com/final-nba-christmas-day-viewership-numbers-exceed-initial-expectations-by-5/
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